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Research papers

Unobtrusive measures of television audiences during commercial breaks: Peoplemeter second by second ratings

In this research we recalibrated the peoplemeter in the AGB McNair New Zealand Peoplemeter Panel to produce second by second ratings, instead of the usual one minute ratings. We looked at audience ebb and flow during programmes, and, in particular,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Peter J. Danaher, Terence W. Beed
May 1, 1994
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Citation

Danaher and Beed (1994a, May 01). Unobtrusive measures of television audiences during commercial breaks: Peoplemeter second by second ratings. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unobtrusive-measures-of-television-audiences-during-commercial-breaks-peoplemeter-second-by-second-ratings


Research papers

A series of success? Modelling and predicting the success of a TV programme series

This paper will describe the work that has been carried out in support of a modelling approach aimed at predicting the overall performance of a TV programme series based on the audience data for the first transmission(s) of that series. It is well...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: David Brennan, Jeremy Wyndham
May 1, 1994
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Citation

Brennan and Wyndham (1994a, May 01). A series of success? Modelling and predicting the success of a TV programme series. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-series-of-success-modelling-and-predicting-the-success-of-a-tv-programme-series


Research papers

Rating the ratings

Peoplemeter panels have been the principal tool for measuring TV audience behaviour for about ten years now, yet there is no universal agreement on the right way of running such a panel. Although bodies such as EAAA and EBU have started to explore...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Trevor Sharot
May 1, 1994
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Citation

Sharot, T. (1994a, May 01). Rating the ratings. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rating-the-ratings


Research papers

Peoplemeters

The intent of this paper is to merely provide the perspective of one individual in the advertising industry. One rationale regarding the benefits derived from peoplemeters and the highlighting of a critical dimension of information that has been...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Joseph C. Philport
May 1, 1994
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Citation

Philport, J. C. (1994a, May 01). Peoplemeters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/peoplemeters


Research papers

Towards harmonization of TV audience measurement

This paper sets out to summarise and to invite comment and criticism of the recently published 2nd edition of the EBU guidelines "Towards Harmonization of Television Audience Measurement Systems". It has been a collaborative venture involving...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Toby Syfret, Peter Menneer
May 1, 1994
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Citation

Syfret and Menneer (1994a, May 01). Towards harmonization of TV audience measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-harmonization-of-tv-audience-measurement


Research papers

A model for forecasting the audience of television programs

Our main objective has been to build a model which takes into account both the schedule of the different channels and the competition between them, forecasts reasonably well and with less error than extrapolation, is easy to use, can be used on...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Philippe Cattin, Remi Festa, Alain Le Diberder
May 1, 1994
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Citation

Cattin, Festa and Le Diberder (1994a, May 01). A model for forecasting the audience of television programs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-model-for-forecasting-the-audience-of-television-programs


Research papers

ABC's people & products marketing & research services system

This paper is divided into three parts so as to present all the data and analysis used thus far in assessing the validity and reliability of this proposed system. Part I presents the thinking that went into the development of this system with some...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Richard Montesano
May 1, 1994
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Citation

Montesano, R. (1994a, May 01). ABC's people & products marketing & research services system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/abc-s-people-products-marketing-research-services-system


Research papers

The television audience examined

People use television in different ways and for different reasons. The variable use of television makes audience measurement challenging. The principles of measurement dictate that subjects which have a particular property should be included in a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Maura Clancey
May 1, 1994
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Citation

Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-television-audience-examined


Research papers

TV audience measurement

The paper discusses the needs of the advertisers from media research in the dramatically changed TV environment many expect to happen already in the next few years. The key change of the TV medium will be fragmentation caused by a multi-channel...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Thomas Neumann
May 1, 1994
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Citation

Neumann, T. (1994a, May 01). TV audience measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tv-audience-measurement